Many attribute Nokia's decline in recent years to its exclusive reliance on Microsoft's Windows Phone platform as its only outlet into the world of smartphones. Now one analyst argues that if Nokia has any hope of righting the ship, it must begin manufacturing Android smartphones.
Pierre Ferragu of Bernstein Research urges that Nokia must "take the pill before one cannot afford to do so anymore… its exposure to the disappearing feature phone market and the lack of traction of Windows phones could cost Nokia a lot of cash in the near term, in restructuring, marketing/distribution support, and operational losses, which means it could be too late to address the problem in a couple of years."
Pierre Ferragu of Bernstein Research urges that Nokia must "take the pill before one cannot afford to do so anymore… its exposure to the disappearing feature phone market and the lack of traction of Windows phones could cost Nokia a lot of cash in the near term, in restructuring, marketing/distribution support, and operational losses, which means it could be too late to address the problem in a couple of years."
